UX & Product Design
NAVI
An app and wearable mobility system for visually impaired (VI) users and their caretakers.
A 16-week brief: design a site-specific solution to a mobility challenge in Los Angeles. We chose Santa Monica's Ocean View Park and its beach, focusing on visually impaired (VI) visitors. The screen-based requirement inspired an app for the caretakers who navigate with them.
The caretaker is half of every trip and none of the products
Many visually impaired (VI) users rely on a caretaker to get around, and the assistive tech aimed at them rarely delivers. Nothing at all supports the caretaker sharing the trip.
NAVI is one system in two parts: a conceptual AI wearable guiding the VI user, and a caretaker app for shared awareness. They reframe accessibility as collaborative rather than solo, and we hope Google Maps someday builds these features in.
- Design leads at BMW Designworks saw it as future-looking and marketable
- Caretaker testers said the app would lower their mental load
- A caretaker-first framing the market overlooks
Research
Designed for sighted convenience, not VI safety
- Sighted visitors had complaints, none of them about moving through the site, so we turned toward VI visitors.
- Without sight the same paths stop working: signage, scooters, and rental bikes block the walkways, while the crossings give no sound signal.
- Where the beach bike path crosses foot traffic, one crosswalk is marked only "stop look wave."
Caretakers take on measurable work, yet no tool supports them
- Ally, Envision, and Be My Eyes serve the VI user only, and the most dependable of them works by calling in a sighted volunteer: the role a caretaker already fills.
- Seven million people in the US are visually impaired, projected to double by 2050.
- The National Study of Caregiving compared caregivers of older adults with and without VI; the VI side carried more on all three measures below.
Both sides are protecting independence, and it is social as much as physical
- Independence varies across the VI community: losing vision later in life makes adapting harder, and those who do rely on a caretaker often depend on them heavily.
- For those pairs, real-time guidance and reassurance make every trip a shared one.
- Tools that interrupt a conversation or draw attention were described as isolating.
For me, sunsets are about connecting with people. […] I still want to do things and be part of the community.
The world is not built for blind people.
As my mom aged, she became increasingly dependent on me, even to places we'd been a million times before. I'd have to tell her every direction to take, every single time we went.
Prototyping
The wearable concept came first, with the app as its companion. The more we tested, the more the app carried: it was the half we could make real, and the caretaker was the user nobody had designed for. The prototype became one trip through Santa Monica, told from the caretaker's side.
One journey map settled the roles
We weren't sure of the exact roles: what the wearable handles, what the app shows, and how the two complement each other at every moment. So I proposed mapping the full journey across device, app, and user. The map settled the roles and set the prototype's scope.
Testing two halves at once tested neither
Early tests ran a Figma prototype, a narrated story, a simulated wearable, and roleplaying testers. People were overwhelmed, few could relate to either role, and feedback landed on the script instead of the design. We cut the test down to the caretaker app alone.
Final Design
Familiar by design, and parts of it could live in map apps today
Results & Reflection
BMW design leads saw something worth pitching, and caretakers wanted it
- Presented to BMW Designworks, who saw a marketable application of AI, grounded in real human needs and distinct from existing novelty wearables
- Caretaker testers said the app would lower their mental load
- Caretakers felt seen for the first time, and enthusiastically pitched features of their own
This is a real thing to pitch. Very future-looking.
So useful, so marketable, so necessary!
The project only worked once we narrowed it to the caretaker
The hardest problem was definition. Until the journey was written out step by step, the wearable and the app kept absorbing each other's jobs. Every testing round measured how well people followed our overambitious script. Narrowing to one surface, one story, and one role is what made the feedback usable.
Follow mode and the camera feed hand the caretaker real power over the VI user, and only caretakers were available to test them. The next step is designing the consent flow with VI users themselves.
We designed NAVI to fit the tools people already use, especially since a tool that draws attention can isolate its user. Quiet zones, community lists, obstacle reporting, and safer, sound-signaled walking routes all belong in something like Google Maps. Our vision is accessibility built into the platforms people already have, by companies with the reach to do it.